Print Services

On the artistic side of business, there are website designers and there are graphic artists.  You know what web designers do.  Graphic artists design and create any sort of print materials.  Business cards, brochures, postcards, branded merchandise, billboards, magazines – anything printed.  Usually, web artists and graphic artists are not found under the same roof.  You go to one place for print, another for web, and hope the two get along.

At ABT we do both.  Our creative staff is well versed in both ends of business art, and that makes us a very versatile and cost-effective option for branding your company and equipping you with spectacular collaterals (print material) that will bolster and promote your business offerings.

ABT can design and create any imaginable print collateral for you.  And what’s more, you can be assured that those materials will be in keeping with your corporate image and marketing plan. Your business cards will match your brochures will match your promotionals will match your rack cards.  Check our portfolio to see what we can do for you.

Some of the print services we offer are:

  • Brochures — a great way to share your company’s information when you are away from a computer.
  • Business Cards — easy enough to get all of your contact information on a small card to hand out to business contacts.
  • Rack Cards — want to show your services but don’t need a full brochure?  These may be just what you are looking for.
  • Labels — do you give away gifts when you thank a new customer for business?  It is a good idea to have your logo on the item.
  • Program Booklets – do you have the need for a sports program booklet?  Or how about a program for a play?
  • Promotional Products— you name it we can get your logo on it.
  • Letterhead — carry your branding even to your letterhead.
  • #10 Business Envelopes – have your logo and return address printed directly on an envelope.

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Web Design Services

There are lots of companies offering web design.  We all know the ones that say you can build a cheap and easy site through their service in no time flat.  But if you’ve ever tried that way, you know that it takes longer than advertised, is harder to do than advertised, and it might be cheap, but the finished product usually looks it.  Quickie sites might work in some instances, but you run a business, and in the 21st century, your website is your storefront and usually the very first interaction potential customers have with you.  Do you really want their first impression of you to come from a lackluster website?

Because ABT is a complete media and marketing firm, we will not only build you a beautiful and functional site, we will also integrate that site into your whole corporate image and marketing plan.  In addition, we are this area’s leader in e-commerce.  Our founder is a certified e-commerce specialist and if you plan to take payments or do general business through your website, you need someone who knows the ins and outs of that complicated process.  When the customer hits the buy button, you need to know it will work.

For those of you interested in more detailed, technical aspects of what we can design for your website, check the links below.  But just understand that at the end of the day, ABT will design and build a website that you will be proud of and that will be customized to fill your business needs.

 

Web Design and Development

Web design by definition in Wikipedia is a broad term used to encompass the way that content (usually hypertext or hypermedia) is delivered to an end-user through the World Wide Web, using a web browser (e.g. Internet Explorer, Firefox, Google Chrome, Safari) or other web-enabled software to display the content. The intent of web design is to create a website—a collection of online content including documents and applications that reside on a web server/servers. A website may include text, images, sounds and other content, and may be interactive. Source: Clip from Wikipedia

We at ABT Websites design and develop custom websites specific to a clients business needs.  We may build a new website from scratch or update an existing one.  With either type of project, we take the time to discuss and analyze what end results are expected.  The 1st step is to create a mock design for client review.  Once accepted, we build out your website and integrate your content.

Updates to your website help keep it current.  Do not think that once your website is launched it remains static.  In fact, it is a healthy idea to update your website on a regular basis with fresh content.  Our mission is to develop your website so it “Works For You”!

Search Engine Optimization

This is just one means of helping rank a website in search engine results.  There is on-site optimization and off-site optimization.  Some means of off-site optimization is provided through the use of social media marketing.  We at ABT Websites try to 1st get your website ranking from “organic” efforts.  Organic optimization is getting results without paying any search engine.  PPC (Pay Per Click) SEO is what the name says; words are “paid” to be clicked.

When an ABT client needs improved search engine results, our 1st step is to analyze the desired keywords and competition.  Until we know what words and phrases are the most relevant to your business we cannot set out a campaign to help your ranking.  If you do not know your destination, how will you know if you’ve reached it?

After we complete the 1st step we review the analysis report together with our clients and create a campaign. Together we agree on a plan of action.

Online Marketing Strategy

Marketing has moved dramatically away from traditional marketing programs.  Traditional marketing has been referred to as direct mail, newspapers, magazines, radio and television.  The move away from these traditional marketing programs began changing over 5 years ago.  Statistics clearly state that readership of print media has reduced drastically.  The internet and Online Marketing is the wave of the future

Online Internet based marketing reaches a much larger audience faster.  Numerous methods are available using an Internet based strategy to pinpoint your target audience.  Vertical marketing can be achieved by industry, demographics and sociographics.

We recommend a professionally built website, Social Media integration, blogs, online networking and email campaigns.

Online Marketing is also referred to as E marketing and Internet based Marketing.

Web Hosting Packages

We offer multiple hosting packages:  Basic websites, content management platforms, comprehensive functionality including database integration or e-commerce websites with shopping carts.  All of these packages may vary based upon size and traffic requirements.  All websites are backed up daily.

Our hosting is energy efficient web hosting servers:  Our web hosting servers use platinum-rated, fully-redundant power supplies.  That means the most energy efficient, highest quality and most reliable server technology to our customers.  Our newest web hosting servers occupy only one quarter of the space that most standard, rack-mounted servers occupy, and they generate significantly less heat.

State of the Art Network Hosting:  Our network connectivity is maintained through multiple GigE connections utilizing five diverse connectivity providers.  These five backbone providers ensure that your website will always load quickly and give your visitors the fast and smooth experience they demand.  Industry-leading routing and switching hardware from Juniper Networks keep your data flowing quickly and efficiently on our fully switched, collision-free, congestion-free network.  The multi-redundant network helps prevent outages or slow-downs.

Uptime and Reliability:  Our network is monitored and maintained 24 hours a day, every day of the year.  Our server and network uptime is well in excess of 99.9%.  Your data is backed up daily to ensure full recovery in the event of a disaster.  All of our power is delivered through two redundant 1000 kVA Liebert Uninterruptible Power Systems.  The entire facility is protected by multi-stage security, FM-200 fire suppression systems, Powerware battery backup systems, and two factory-new redundant Liebert 1.5 megawatt Detroit Diesel generators that can run indefinitely.  Your data is always safe with us.

Security:  Datacenter access is restricted to authorized personnel only. The facility is staffed around the clock and video surveillance covers all critical areas including entrances. Our hosting networks keep your data safe with a combination of multi-layer physical security and comprehensive network security. Only authorized personnel are permitted to access the datacenter facility. All restricted areas are protected by video surveillance as well as on-site personnel, 24 hours a day, every day of the year.

Redundant Systems:  Our Networks keep your Web site online utilizing redundant network systems.  Our diversely connected network ensures that your Web site will be available on demand regardless of most network problems or circuit failures.  Your data is protected by multi-stage security, fire suppression systems, on-site and off-site data backup systems, and redundant 1.5 megawatt Detroit Diesel generators that can keep your Web site up and running indefinitely.  Our systems are designed to always stay online.

e-Commerce Solutions

“Electronic Commerce” (aka “e-Commerce”) is the business of buying and selling products and/or services by way of the Internet.  Mostly thought of as a shopping cart online, however, this capability can include single payments for purchasing event tickets, service payments, donations to a not-for-profit organization, deposits for such items as training classes, special events, and/or contributions.  The ABT team configures your site to accept and secure credit cards, PayPal, and Google checkout.  Our E-business training dates back to 2002 with formal e-Commerce certification in 2010.  To begin your project, we will provide you with an e-Commerce planning guide.

In building e-Commerce websites that “Work for You”, we know how and why they work, because we are experienced, trained and certified in e-Commerce.  From product planning, positioning, and bundling to shipping and retrieving orders, once your website has been built and launched by the ABT team, you will have been thoroughly trained in maintaining your own shopping cart.  Yes, you heard correctly!  We include training for you upon the completion of the development of your e-Commerce website.  We will show you how to: add and delete products from your shopping cart, set inventory levels, set and/or change prices, add and/or change photos, as well as how to add and change descriptions of your products.

Another vital element to your business growth is our service provides a customized check-out system that includes shipping utilizing various vendors like the United States Postal Service, FedEx as well as UPS.  Packing and shipping labels, alternative product offerings, coupons and discounts will also be options.  You will be able to view and print invoices along with packing slips. Plus, we can automate your inventory synchronization between your website orders and your back office QuickBooks.  We are a “one-stop shop” for e-Commerce!

Content Development

We refer to this as the verbiage on your website.  Your message and how is portrays the image and representation of the website.  ABT Websites provides three levels of website Content Development:

1. Content completely written by the client. We will review for spelling and grammar errors only and publish to the website, “as is”.

2. Review and provide feedback to client on content provided. This is used in cases where a client has some content and prefers a professional writer to review for final editing before posting to the website.

3. This level of content development is created entirely by professional writers. (Copywriters).  This process includes interviewing and researching the company representative and any existing collateral

Content Management Systems

Content Management System (CMS) is a feature to provide self-maintenance and secure logins of a website. When we look to a CMS, we look to the capability to self-maintain a website. Meaning that the website owner can login and update their own website without needing to know html.

For the more advanced functionality, such as a secure login to store and retrieve data, we integrate a database. Both are CMS systems, with different behaviors.

Both have the ability for the website owner to be able to self-maintain their data, from content to pictures. Self-maintenance includes adding and changing content, deleting, adding and updating.

Our e-Commerce solutions provide the ability for the website owner to be able to self-maintain their content from products to prices and inventory levels, including the ability to add products. Our e-Commerce solutions integrate a database

Project Management

A project manager is assigned to each project development. Their responsibility includes:

• Facilitating team and client communication and collaboration

• Assessing key project milestone points

• Assigning tasks to designers, developers and other project team members

• Monitoring deliverables and deadlines

• Monitoring the project budget

• Managing changes to the project scope and deliverables

• Providing frequent project updates

Our project team will evaluate your current branding, your competitors’ websites and your target user base while formulating his or her design recommendations.  We’ll also send you the finalized Project Plan for your approval.  This document will review and reconfirm the scope of this project and the development phases if chosen.  It will further explain the sitemap, page layout, design, color and stylistic choices that our Designer recommends for your website.  You will have a chance to review and provide feedback on this document before we proceed with your design.

Social Media Strategy

We at ABT Websites feel strongly that a Social Media Strategy is imperative to obtain the best business conversion rate for your audience.  We can pursue all the SEO strategies possible, however, SEO alone is not effective in today’s market.  If phone book, newspaper and magazine advertising are less and less effective, then an online strategy is necessary.

We need to utilize Social Media. A Social Media Strategy is a consistent and ongoing strategy.

The days of traditional marketing are gone.

Clips from Wikipedia: Some of the properties that help describe the differences between social media and industrial media are:

1. Reach

2. Accessibility

3. Usability

4. Immediacy

5. Permanence

 

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Video Production Services

Video is one of the most effective ways to get attention and drive viewers to take action.

Consider this:

  • Search Results/Search Engine Optimization – Video increases the chance of a front-page Google result by 53x (Forrester)
  • Engagement – Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)
  • Trust – 52% of consumers say that watching product videos makes them more confident in their online purchase decisions (Internet Retailer)
  • Conversions – Watching online video influences 90% of consumer buying decisions

Whether you are seeking to engage customers and build trust or just add a human face to your company, video is an affordable and powerful communications tool, especially at ABT.  We offer production services for business videos of all types: company profiles, customer testimonials, scripted ads, video news releases, event coverage and even professional feature stories. We provide an easy online video portal, which we navigate with you.  You will have a dedicated producer. From ordering and creation to delivery and approval, ABT makes video production simple, affordable, and fun. You can have quality commercial video at attractive prices and in very short order.  Contact us today for your free consultation.

 

Types of Video

 

Scripted Ads

The most effective way to garner attention and direct viewers to take action – Video Ads use a professionally written script and recorded voice-over that persuades audiences.

Company Profiles

Seen as personal and genuine, Video Profiles are a great way to introduce personality and a face to you, your company and your services.

Customer Testimonials

The most powerful way to build trust and credibility, video testimonials are perceived as genuine, believable and more authentic than their written counterparts.

Video News Releases

Short, professionally scripted and produced video news stories focused on a company announcement. VNR’s work perfectly, in conjunction with traditional press releases, to spark media attention.

 

Our Process:

 

1. Getting Started

The creation of your video all starts with your personal video production portal where you will be guided through the entire process.  From ordering your video and filling out the simple online questionnaire to scheduling your shoot and reviewing the footage, our easy-to-use online interface makes video production simple and hassle-free.

 

2. Your Dedicated Producer

Within 48 hours of completing the online questionnaire, a producer will be assigned to your video. They will be responsible for managing all the logistics of your shoot and will handle every detail from start to finish.

 

3. Day of Shoot

There is very little preparation and minimal interruption to your business on the day of the shoot. The videographer will arrive at the scheduled time and place and guide you through the process. Relax, it will be a fun!

 

4. Approve & Download your Video

Your personal video production portal has a private screening room for you to review and provide feedback on your video. Once you approve the video it will be available for download immediately. It really is that easy!

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What is Inbound Marketing?

At ABT, we do our best to stay ahead of the curve when it comes to new marketing techniques and technologies. We want to bring you the best opportunities to grow your business, which is why we are excited to tell you about one of the greatest opportunities available to expand your business and reach more customers. It is called Inbound Marketing.

So what is Inbound Marketing? Traditional, or Outbound Marketing, which includes TV, radio, billboards, print, etc., focuses on finding people where they are. Inbound Marketing is web-based, and uses consumers’ searches to customize marketing messages that we know they want to see. In other words, the consumers come to you.

This is a very efficient and highly cost-effective way to reach new and existing customers. As more and more people find what they want online (including your business), it is important that you take advantage of this trend and start marketing your business online.

Inbound Marketing is:

  • Highly targeted — Your ads can be customized to specific types of people in specific places, through specific channels, even at specific times of day. Inbound Marketing is highly “atomized”; we can craft marketing messages almost on the individual level.
  • Cost effective – Because of its targeting abilities, there is little wasted spending. You know you are reaching people with messages that are relevant to them.
  • Controllable – With Inbound, you are not locked down to long term commitments. If an ad is not working, it can be changed with the click of a button. In many cases, unless consumers actually click on your ad, you owe no money for displaying it. This way, you can really slice up your budget for maximum effectiveness.

We are excited about Inbound, and we would like to see you take advantage of its possibilities. Please come by or schedule a time with us to talk over what Inbound Marketing can do for your business.

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